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Editorial Card

The editorial card block is designed for visually rich editorial moments inside collection grid rows. Each card supports either a static image or an autoplaying looped video, a configurable title with a full range of heading sizes, and an optional link. Cards can span multiple grid columns to create asymmetric layouts – a single-column card gets a portrait crop while a multi-column card shifts to a landscape aspect ratio.

Setting What it does
Title Text displayed below the media.
Link URL Makes the card clickable. The link wraps both the media area and the title.
Title size Controls the heading scale, from 2XS up to Display. Defaults to XS.
Column span How many grid columns the card occupies on desktop (1 to 3). Wider spans switch to a landscape crop.
Media type Toggles between image and video. Video-specific fields appear only when video is selected.
Image The card image. Also used as a video poster fallback when no dedicated poster is set.
Video A Shopify-hosted video that autoplays, loops, and is muted.
Video poster image A still frame shown while the video loads. Falls back to the image field if blank.
  • Use column span 2 or 3 for hero-style editorial moments and span 1 for smaller accent cards alongside product tiles.
  • The aspect ratio changes automatically with column span: portrait (roughly 3:4) for single-column, landscape (roughly 3:2) for multi-column.
  • When using video, the image field doubles as a poster fallback, so it is still worth setting even for video cards.
  • Title size gives you fine-grained control – pair larger sizes with wider spans and smaller sizes with single-column cards for visual hierarchy.