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Product Feature Card

The product feature card block is a carousel slide that showcases a product with a tall portrait image, optional hover media (image or autoplay video), a colored tag line, description text, and a call-to-action button. On hover, the entire card group fills the CTA button with the kale brand color. It pulls default images from the product’s nama.product_card_images metaobject and title overrides from custom.total_kitchen_card_override, so cards can look polished without manual configuration.

Setting What it does
Product The Shopify product to feature. Drives default image, title, and CTA link.
Title override Replaces the product title. Falls back to the metaobject override, then the product title.
Description A short text blurb displayed beneath the title. No metaobject fallback for this field.
Tag text An optional colored label above the title, useful for categories like “New” or “Best Seller.”
Tag color The color of the tag text. Defaults to kale green.
CTA label The button text. Defaults to “Shop [Product Name]” when left blank.
CTA URL The button destination. Defaults to the product URL.
Image The main card image. Falls back through metaobject card image, then the product featured image.
Mobile image Optional tightly-cropped image for the mobile peek carousel. Renders with object-cover. Falls back to the main image if not set. Upload this — the peek effect looks bad without it.
Hover media type Switches hover behavior between a static image and an autoplay video.
Hover image The image shown on hover. Falls back to the second image in the product card metaobject.
Hover video A Shopify-hosted video that autoplays on hover. Only visible when hover type is set to video.
  • The image fallback chain is generous: block setting, then metaobject override, then metaobject card images, then the product featured image. Most cards need zero manual image work if metaobjects are populated.
  • Hover videos autoplay muted and loop. They pause automatically when the cursor leaves the card, so there is no lingering playback.
  • The CTA button fills with kale green on group hover, which means hovering anywhere on the card (not just the button) triggers the effect.
  • The tag text field is optional. When left blank, the tag line is simply not rendered and the title moves up to fill the space.