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Lead-in

A single paragraph rendered in a larger serif font (24px desktop) with light weight. Use it as the very first element in the article body to set the tone — like a subheadline or lede.

Lead-in block preview

Preview
Take a moment the next time you pick up a carton of plant milk at the grocery store. Flip it over and read the ingredients.
<!-- What editors paste -->
<div data-nama="lead-in" class="nama-lead-in">
Take a moment the next time you pick up a carton of plant milk
at the grocery store. Flip it over and read the ingredients.
</div>
Property Value
Font Serif (TT Rationalist), 300 weight
Size heading-xs (18px) → 24px on desktop
Line height 1.4
Color Charcoal
Bottom margin 32px
  • Only use one lead-in per article, at the very top.
  • Keep it to 1–3 sentences. It’s meant to be a hook, not a full paragraph.
  • Regular <p> tags follow naturally after the lead-in with normal body-md sizing.