Rich Text

The rich text block outputs a paragraph or set of paragraphs using Shopify’s richtext field, which supports bold, italic, links, and lists out of the box. Like the title block, it offers per-breakpoint typography sizing and alignment, making it the go-to block for body copy across the theme. Sections render it as a static block when the text needs to come from a metafield, or as a theme block when editors should be free to add and reorder content.

Settings

Setting	What it does
Block ID	Anchor ID for in-page linking. Must be unique and handleized.
Text	The richtext content. Supports paragraphs, headings, bold, italic, links, and lists.
Text color	Optional color override for the text.
Font family	Typeface override – serif, sans, or inherit from the parent section.
Mobile style	Typography size on small screens. Grouped into Headings, Body Text, and Quotes.
Tablet style	Typography size on tablet screens. Defaults to following the mobile style.
Desktop style	Typography size on large screens. Defaults to following the tablet style.
Mobile alignment	Text alignment on small screens.
Desktop alignment	Text alignment on large screens. Falls back to the mobile value when set to “None.”

Used in

One of the most widely used blocks, appearing across content, editorial, and product sections:

• Rich Text
• Text Image Split
• Comparison Table
• Hero Collection
• Photo Medley
• Split Feature
• Split Feature Editorial
• Featured Editorial
• Total Kitchen
• Feature Steps
• Split Media Hero
• Product Feature Carousel
• Social Slider
• Testimonials
• Collection Row
• Main 404

Tips

• The block hides itself automatically when the text field is empty, so you never get an empty wrapper in the markup.
• Sections can pass a fallback_text param when rendering this block statically – if the editor leaves the text blank, the fallback fills in instead.
• Body Text “MD (16px)” is the default style. Bump it up to “XL” or “2XL” for intro paragraphs or pull quotes without needing a separate block type.