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Product Feature Carousel

A full-width carousel of product cards — each with a tall portrait image, optional hover media, a tag line, description, and CTA button. On mobile the active card is centered with the adjacent products peeking from both edges; swiping or tapping arrows advances with a fast 300ms transition. Tablet shows two cards in a looping carousel, and desktop lays out three cards in a static grid (no dragging, no arrows) when there are three or fewer products.

The section header uses static blocks for a title, rich text description, and trust badges, all centered above the carousel in a width-constrained column.

Setting What it does
Section ID Optional anchor for jump links. Must be unique on the page, in handle format.
Content max width Controls the maximum width of the title/description/badges area. Three options: 2XL (672px, default), 3XL (768px), 4XL (896px). Does not affect the carousel width.
Padding Separate mobile, tablet, and desktop padding controls. Defaults: 52px mobile, 72px tablet, 96px desktop.

The carousel itself has no color settings — it inherits the page background. Cards are transparent.

Static blocks (always present in header):

  • Title — the section heading, centered above the carousel.
  • Rich text — description paragraph below the title.
  • Product Trust Badges — trust icons/text below the description.

Repeatable:

The mobile carousel uses Splide with focus: "center" and 20% padding on each side, creating a peek effect where adjacent products are partially visible. Non-active slides have their text hidden, images scaled up slightly (1.05×), and are completely non-interactive — no taps, no hover effects, no keyboard focus. Text on the active slide overflows the slide column width so product names and CTAs can sit on a single line.

Custom circle-bordered arrows sit inside the image area. The .is-incoming class is added the moment a slide starts moving so the incoming card’s text appears immediately rather than waiting for the transition to finish.

With three or fewer cards, desktop renders a static 3-up grid — no dragging, no arrows, no loop. This is intentional; the cards are meant to sit side-by-side as a comparison layout, not scroll. If more than three cards are added, desktop becomes a looping carousel.

  • Non-active slides are marked aria-hidden="true" with tabindex="-1" on their links, preventing screen readers and keyboard users from reaching hidden content.
  • Arrow buttons have descriptive aria-label values and SVGs are marked aria-hidden="true" focusable="false".
  • The carousel has label: "Featured products" for screen reader identification.
  • Homepage — “A kitchen made for more plants” section
  • Three cards is the intended count. The desktop grid is optimized for three; two looks sparse, four or more forces a carousel on desktop which changes the feel.
  • Always upload mobile images. The default product photos have too much white space for the peek effect. Tighter crops make a dramatic difference.
  • Keep descriptions short. On mobile the text overflows the slide width, but long descriptions still wrap awkwardly. One sentence is ideal.
  • Hover videos are desktop-only in practice. On mobile, non-active slides disable hover entirely, and touch devices don’t trigger mouseenter. Don’t rely on hover media for essential information.